Get your free copy of 'Eating the elephant'

“What has it taken to drive this through? Imagination. Perserverance. Not over-complicating things. Trusting your instincts. Scepticism. Never being satisfied that we’ve got there. My personal view is that is has effected permanent change in the people and in the organisation”
Ian Tyler, Chief Executive, Balfour Beatty plc

‘Eating the elephant – how do I tackle the really difficult issues’ is the story of how one organisation set themselves an incredibly ambitious goal and their herculean efforts to achieve it.

In this think piece book you will find out how to:

  • Think big and bold when facing the really difficult issues – believe you can do it
  • ‘Let go’ and involve wider groups of people both inside and beyond the organisation to tackle what would otherwise be impossible to do alone
  • Challenge the received wisdom or ‘constructs’ – you need to break lifelong habits to make lasting change
  • Transform the impact of major change through a fresh approach to ‘brand’ and messaging to signal that it is something different.

Simply fill in the details below and your copy will be sent to your chosen email address completely free.

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