If a disaster has your name on it, your brand pays
Big process industry companies pay dearly if safety goes badly wrong, even if the front line operators involved in a disastrous accident are subcontractors or suppliers.
On 22 April 2010 the Deepwater Horizon oil rig, operated by BP and owned by US contractor Transocean sank two days after a massive explosion killed 11 workers. Since the explosion, at least 210,000 gallons of crude oil a day have been spewed into the Gulf of Mexico.
In the words of Group Chief Executive Tony Hayward, “We are fully committed to taking all possible steps to contain the spread of the oil spill. We are