Time to get your strategy right
In today’s edition of the FT, management columnist Stefan Stern, writes that “business leaders ought to recognise, as they catch their breath after months of turbulence, that the strategy they were pursuing until recently is unlikely to be right for today. .. Leaders need to develop sensitivity to the mood of the organisation if they want to avoid the unpleasant surprise of being confronted by colleagues who refuse to follow the script.”
As we know, organisational identity offers a point of stability when everything else is changing.
Stefan goes on to say “in a battle between culture and strategy, culture usually wins. So in drawing up new strategy, make sure it is not in conflict with an organisational identity that could otherwise engulf and overwhelm it.”
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