We have all pretty much accepted that the global economic crisis has caused a fundamental shift in the way we will think about doing business from now on. But have we yet made any fundamental changes to the way we do strategy? Some leading companies have reacted by refusing to publish hard financial targets as they know they may struggle to achieve them. Others are being more thoughtful about what needs to be in their place. How can we convince first our people, then our key stakeholders and shareholders that we do have distinctive organisational attributes and market strengths that
‘Strategy evolution: adapting to a new world’ brings together the shared intelligence of 45 of today’s leaders on how to make your strategy work in the new business environment – the culmination of our research, and precious time kindly given up some very busy leaders to share their experiences of the new risks to successful strategy execution.
During these frank conversations we were perhaps surprised to find little evidence of the desire to reduce their exposure to risk. Instead, we found a growing awareness of the need to be open to all the new opportunities present in the changing
